Everlane's Secret Sauce... 07/17/2019 The exerpt below from the attached article published in GQ https://www.gq.com/story/everlane-manhattan-store truly describes Everlane's secret sauce. They are true to their brand and their customer. Everlane reacts to what sells and improves upon it. Everlane famously updates their products and finds new ways to move the product forward once the end use is established. Try shipping more of a proven fabric, try a best selling silhouette in a new pattern, update the block heel to a strappy
The exerpt below from the attached article published in GQ https://www.gq.com/story/everlane-manhattan-store truly describes Everlane's secret sauce. They are true to their brand and their customer. Everlane reacts to what sells and improves upon it. Everlane famously updates their products and finds new ways to move the product forward once the end use is established. Try shipping more of a proven fabric, try a best selling silhouette in a new pattern, update the block heel to a strappy
Performing Retailers 01/23/2018 If you believe the hype, you're probably convinced that no one goes to stores anymore. Toys R Us has filed for bankruptcy protection. Macy's continues to shutter stores and Sears is trying to figure out how to juggle its debts. But while many of retail's most iconic companies struggle, others are thriving — from T.J. Maxx, which lures fashionistas with the thrill of discovering a designer item with a discounted price, to Ulta, where customers can get their brows done, a new haircut and a basket
If you believe the hype, you're probably convinced that no one goes to stores anymore. Toys R Us has filed for bankruptcy protection. Macy's continues to shutter stores and Sears is trying to figure out how to juggle its debts. But while many of retail's most iconic companies struggle, others are thriving — from T.J. Maxx, which lures fashionistas with the thrill of discovering a designer item with a discounted price, to Ulta, where customers can get their brows done, a new haircut and a basket
Selling Direct to Consumers 01/15/2018 For decades, wholesalers made up an entire industry by serving as the middlemen between manufacturers and consumers. They would purchase items in bulk from the makers at a set price, then sell it to consumers at a higher rate, often doubling or tripling their output. Manufacturers continued this business model for years because it was the only way to get their products in front of customers. Wholesalers provided the manpower, infrastructure and retail space that the manufacturers just couldn't
For decades, wholesalers made up an entire industry by serving as the middlemen between manufacturers and consumers. They would purchase items in bulk from the makers at a set price, then sell it to consumers at a higher rate, often doubling or tripling their output. Manufacturers continued this business model for years because it was the only way to get their products in front of customers. Wholesalers provided the manpower, infrastructure and retail space that the manufacturers just couldn't
Speed to Market 01/08/2018 In luxury fashion, speed matters more than ever. Labels like Gucci, Ralph Lauren, Coach, Helmut Lang, Burberry and Rag & Bone — all brands that could once call the shots around trends and fashion cycles — are adopting new strategies focused on increased flexibility and faster-paced production windows, in order to adapt to increasing competition and an in-control customer. “Speed is everything right now,” said Karin Tracy, the head of fashion, luxury and beauty industries at Facebook. “For
In luxury fashion, speed matters more than ever. Labels like Gucci, Ralph Lauren, Coach, Helmut Lang, Burberry and Rag & Bone — all brands that could once call the shots around trends and fashion cycles — are adopting new strategies focused on increased flexibility and faster-paced production windows, in order to adapt to increasing competition and an in-control customer. “Speed is everything right now,” said Karin Tracy, the head of fashion, luxury and beauty industries at Facebook. “For
Why data analytics is crucial 07/05/2016 Regardless of its size, any fashion or apparel manufacturer is confronted with challenges related to predicting the future. Unlike the big brands that manage to create and impose trends, smaller players try to foresee what will be the forthcoming changes in consumer tastes. Trends might arise even from occasional events, take for instance Converse sneakers which became a big hit after rock bands like The Ramones wore them onstage on their gigs at the late 70s and early 80s. Apparel manufacturers
Regardless of its size, any fashion or apparel manufacturer is confronted with challenges related to predicting the future. Unlike the big brands that manage to create and impose trends, smaller players try to foresee what will be the forthcoming changes in consumer tastes. Trends might arise even from occasional events, take for instance Converse sneakers which became a big hit after rock bands like The Ramones wore them onstage on their gigs at the late 70s and early 80s. Apparel manufacturers
